Ben Sherman's shirt film

This is great. For once, a robust and unapologetic advertisement of Ben Sherman's heritage and optimistic Mod ideals.

I actually felt a real sense of pride watching this, it sounds like a brand who knows where its from and what its strengths are. BS has always been good at shirts and I hope this will be the sign of a continuing determination to serve those who see clothes as something to enjoy and be proud of, rather than just something to throw on at the last minute.