Nowhere is this easier to do than in the kind of shirts you wear. There are a billion combinations of colours, patterns and styles that one could look to for a distinctive look, but in this post I wanted to highlight something in particular that I thought was slightly missing its niche from the market at the moment and that is the military-style shirt.
“Style” might be a strong phrase. A shirt with any other pattern can be military style, but I would usually describe it as a shirt that is one colour, with epaulets on the shoulders and two front flap-pockets.
They're pretty rock 'n' roll and also, IMO, a good look for hot weather. Think Michael Caine, or Daniel Craig in Casino Royale.
But of a “military style” there is nothing to be seen.
It doesn’t have as strong a popular tradition as some of the other styles, but it was a thing. They were prominently worn by the Who some of the early pictures (especially Keith Moon), as well as by the Creation on the cover of their How Does it Feel to Feel record. If anyone’s got any other band examples, I’ll be happy to post.them here.
But I guess the only conclusion can be that this type of shirt just doesn’t sell as well as I think it should!