This might sound a bit tacky. But the ice cream prints are small enough that they look like polka dots until you look very closely.
They are also doing a few check styles. For a while it seemed like this kind of pattern had also disappeared from the shelves in quite a few places. The only place recently where I’ve found this kind of multi-check, tartan-esque pattern has been El Ganso.
So I would congratulate Ben Sherman in re-energising that vocation that has been historically theirs: Mod shirts.
Although the prices are creeping up - El Ganso's are around £55. These are all at £60 or over.