DNA Groove used to have a small shop in London’s centre called Alphabet. I can’t remember what street it was on, but I can definitely remember what was inside it; the glorious goldmine of goodies one would expect from an Italian, Mod-inspired shop.
The first time I went (about the age of 17) I bought myself a shirt, but not just pink shirt, for DNA is all about the details. Granted, it was pink, with a contrasting black front button strip, black back box-pleat and black epaulets, so it was not exactly a subtle garment. But it also had the DNA long, signature collar and the buttons on the front were arranged in pairs, with horizontal-cut holes (instead of the usual vertical ones) and it fitted me perfectly.
The second time I went, I bought a pair of burgundy tonic trousers (yes again, wacky I know), but at that time no-one else was selling this kind of stuff so I had to snap it up! Other times, I bought different shirts, grey and black striped, blue and sky blue striped. There was a not a time when I did not feel tempted by the pure passion that obviously went into these unusual designs.
As I mentioned trousers before, I feel I ought to mention they also do a great set of patterned and suit trousers, as well as jackets and other things. As is usual with these things, it’s best for you lot to get stuck in and nose around their site to find the best stuff!
I’ll leave you with a word from the DNA site itself: