I love the design because it harks back to an inspiration I’ve always seen as synonymous with the 1960s and Mod. In this case, Wiggo chose a design that is one of Paul Weller’s signature guitar designs (although from which kind of album period, I’m not sure - I’m guessing mid Setting Sons?) and it’s pure pop art.
There should be more of this.
It’s possible to do it wrong of course. Ben Sherman had a go, but their Beatles shirts were a bit kitsch - using a well known logo and plastering it all over a shirt was a bit opportunistic IMO.
Having said that, it probably sold well for non-Mods looking to be associated with the world’s supposed greatest band. But they should try again with some other stuff.
Pretty Green have gone paisley mad this season: shirts, t-shirts, parkas, light jackets, hats and even footballs. As I said earlier in the week, I would definitely be up for some paisley socks too.
I hope Wiggo inspires similar feats of outrageous Modernism.