If it's done well, it should be like art. This is a really nice one from Ben Sherman, although obviously I can attest to the guy prattling on in the background about music heritage and lifetstyle because I wasn't there in the 60s. I just like the shirts.
Beaut. Frankly, I think Ben Sherman should just pack it in, sell all their shops on the expensive streets and re-open in poxy little ones like the Peckham Rye nr Carnaby Street, then just stack the place full of quirky, niche shirts. Stop trying to appeal to everyone. It just can't work.