They've got the tunes and they've got the attitudes.
They even have the style, but even you hardcore fans would have to admit it's distinctive from the other "strands" of Mod.
It drops the uptight, buttoned-up neatness of, say, the Small Faces or even Paul Weller and adopts a slightly more mainstream attitude to style.
The suits and chelsea boots are turned down.
But the parkas and desert boots are turned WAY up.
Don't get me wrong, the swagger is there and its identifiably part of the Mod family.
It even attracts way more followers, inducting thousands of kids into the fold. And some of these go on to discover the Jam and the full caboodle.
It's the side of Mod I show to new acquaintances so as not to scare them off. Then I gradually slide the Small Faces into the mix as time goes on.
Who's in this family? Well Oasis for one, of course. Perhaps we could extend it to some others? Libertines? Kasabian? Arctic Monkeys?
There is something about the way that these guys deal with style that makes you think they know something we do.