The theme appears to be Jimi Hendrix - although you wouldn’t know it from the extreme lengths PG have gone to make it clear. Apparently they now sell vinyl and pin badges.
All of these things also have the additional qualification of being “Authentic Hendrix”, although given that it’s unlikely Jimi Hendrix personally approved all of these individual items to be released exactly 46 years after his death, we can safely assume that this statement is for PR purposes only. Unless his long-lost son is signing them or something, which would technically make them a “Hendrix” product I suppose.
Despite my cynicism, PG have actually done well here - the overall impression is moody and autumnal with lots of deep reds and oranges, with a darker and moodier tone to the collection, which is definitely strongly passable as Jimi Hendrix tribute. There are some silly orange parkas and bizarre other things, but there is some solid stuff there too, especially the scarves and shirts.
It’s pricey, but it’s certainly rock and roll and it splits from the mainstream in all the right places.