But turns out this week I’ve found something even better that will melt the hearts even of the most puritan mods among you.
John Smedley - British born and bred - have slashed the prices of their merino wool v-necks to ribbons. Now you can get one of these beauties (which come in a range of nice shades of sky blue to purple, to indigo) for under a hundred smackers. Usually they’re all about £160 each which is ludicrous.
I already have one of their Breton-style crew-necks and it’s, frankly, lush. Silky soft merino again and perfect as a light spring sweat / shirt combo.
Have a look below: